Brands Want In on the Vintage Fashion Boom
Archival fashion is great for consumers—but less so for brands trying to sell new clothes.
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from Style https://ift.tt/35CwGYS
Meet Huha, the Canadian Company Rethinking Women’s Underwear
When Alexa Suter was plagued with a series of recurring UTIs in 2017, she became hyperaware of the products she was putting on her body. The Vancouver-based marketer began replacing the conventionally crafted soaps, lotions and detergents in her routine with more natural alternatives. But there was one particularly intimate swap that she says made the biggest difference for her health down there. “I noticed that if I was wearing underwear made from a natural fibre like cotton, I would feel much better than if I was wearing a synthetic nylon or polyester,” Suter says. That observation led Suter down a rabbit hole of research, where she discovered that synthetic textiles like nylon and polyester are far from breathable and a breeding ground for odour-causing bacteria. Such man-made fabrics are also often treated with toxic compounds like formaldehyde, resins and flame retardants, some of which may trigger allergic reactions, disrupt the body’s hormonal functions and have even been li...
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